Some of the basic aspects that we take into consideration in the process of presenting things better were:

a) Website designing practices
b) It's navigation mechanism
c) Quality/quantity of the content that is in the website. We willl make recommendations about both quality & quantity if something has to be improved in the process.
d) Finally the current position and all references of this company website in search engines to learn what others feel and how it is ranked in different search engines, which always help us in optimising our working plan in the process of making it more friendlier to search engines.

We will then document a procedure to highlight the important sections of your website and work on better ways of presenting them on the same to ensure your user sees the your product/service quickly after he enters your website.

Likewise we will utilise those points to highlight you and get higher rankings in search engines for your company thereby enhancing possibility of increased business in every perspective.

2) Competitor Analysis:

Using the results of our observations/prepared document, we will check to find more information about your competitors, to have an indepth analysis of what to improve and where to improve to get an upper hand in your business,

Some of the points that we consider in this process were:

a) We will identify your prime competitors and make note of all comparisions between your company and theirs to understand where we can improve/add our thoughts to make your company increase business and get better market share in your field.
b) We will try to understand more about their working strategy of promoting their website, likewise will make a list of the keywords they use to later observe and analyse ways of optimising the keywords in your website.

3) Preparation of your Site Meta keywords:

We will prepare a list of optimised keywords that fit well to promote your website in a more effective way. Based on the SEO plan you choose (no. of keywords allowed), we can work together to finalise the keyword list that we add in your website.

4) Website Code/Content optimisation:

We will finally start on implementing our observations in previous stages. We will audit the code and remove any incompatible HTML tags, remove orphan links, add image alt tags, add TITLE tag to Hyperlinks, also highlight headings in the process of making your site more Compliant to W3C standards ( http://www.w3.org/ ) possible. Anywhere in the page if we find the code to be too messy, yes we may either ask your developer to cowork with us or we will fix things up (major code modification activity for an extra charge) to make all your pages more friendlier to search engine crawlers.

We will propose any content updation if we feel insufficiency in content (interms of quantity) in any webpage, likewise we will notify you if the info written is obscure (in conveying your feel to your audience) or needs improvement interms of quality.

Last but not least, we will finalise this stage after addition of Meta Keywords, Description, Title and all other Meta properties that gives more clarity to search engine crawlers about any particular webpage in your site. We will define Robots.txt to let the crawlers understand what it can index and what it Should not do.

Check this URL to know about making sites W3C Compliant: http://validator.w3.org/
Check this link for comprehensive info about QA Tools from W3C: http://www.w3.org/QA/Tools/

5) Website Submission to both Search Engines & Directories:

We do then submit your website to popular search engines like Google, Yahoo, MSN, etc and to open directory ( http://www.dmoz.org ). Whenever your content is updated, we will periodically submit to ensure the latest changes are reflected there on your search engines listings.

6) Google specific optimisation:

We follow Strict SEO optimisation methologies and also observe keenly changes in the way search engine algorithms are updated, the way they index, the priorities they choose to give a better rankings and many more. Google is some search engine that has more impact on us (as both user & SEO service provider) and this keen observation helped us in achieving ways of getting increased Google PageRank to the website we do SEO for.

Most fo our sites have minimum of Google Page Rank 4 and on average they have a Google page Rank of 5 and some of the popular sites have Page Rank 6 and Page Rank 7 and sometimes more...

7) Getting more Inbound links:

We try observing website offering complimentary products/services and work with them individually in the process of establishing better working relationships for mutual benefit.
We will update you periodically about the ongoing progress of establishing more reciprocal links to your website and send notifications of the same in email.

8) Your Website Rank & Other Statistics:

After we complete the above steps, it's time to see and wait for search engine crawlers to crawl your website and then make note of improvement of site position in search engines for different keywords. After collecting comprehensive info about different parameters, we will compare them with the data collected when we started on this task, and continue implementing more optimisations for an enhanced site rankings for different keywords that were chosen for your site.

We always give an average estimate of minimum 3 to 6 months for an effective search engine promotion campaign to occur and there were many more steps involved in deep which incluence the way things happen. We will carefully identify the changes in Search Engine algorithms and update our methodologies/implementations accordingly. We will periodically update you about site rank statistics, also notify you about any modifications/suggestions in site content etc...